Take an adventure to Quintana Roo, Mexico for example. The reason Groupon was dominating the Google AdWords traffic for the selected San Francisco tour related search queries, is because it was running text ads that mentioned tour discounts it didn’t offer, San Francisco Comprehensive Tours said in its lawsuit. LivingSocial Escapes offers vacation deals, and truly original escapes, at a deep discount. The tour company said in its complaint that, to its knowledge, Groupon only offered a single coupon on its group-discount buying Website that had to do with San Francisco and tours during since September of last year. At the same time, defendant Groupon’s AdWords link began to appear at or near the top of purchased placement search results for Google searches including the terms “San Francisco Tours,” “Alcatraz Tours,” and “Napa Wine Tours”
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Beginning in about September of 2010, Plaintiff (San Francisco Comprehensive Tours) observed that the cost of its click-throughs began to skyrocket, and its ranking in the purchased placement area for searches including the terms “San Francisco Tours,” “Alcatraz Tours,” and “Napa Wine Tours” began to decline. Download Groupon and save up to 70 on the things you need every day.
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